About Me: Michael C. Lantz

Helping ADHD Network Marketers "Simplify Success. Energize Your Life."

Hi, I’m Michael Lantz, and I believe the life you want, the family you cherish, and the freedom you dream of are all fueled by the business you build. But let me take you back to where it all started…

My Origin Story: From Popsicles to Purpose

I began my entrepreneurial journey in 6th grade selling popsicles during recess. Little did I know that those moments would spark a lifelong passion for business and earning financial freedom. Later, my journey led me to become a CPA, learning all about business as I severed my entrepreneur clients. I thrived at solving complex tax challenges, helping my clients save money—but something was missing.

One late night during tax season, working 19 hours straight at my desk, I had an epiphany:

“What the hell am I doing? I’m not adding any real value to the world.”

That moment shifted my life. I wanted to impact lives, not shuffle papers.

My Transformation: From CPA to Ironman®

My personal wake-up call came when I reached 254 pounds—overweight, unhealthy, and uninspired. After watching dad pass away from cancer, I knew I was on the same path. I turned to nutrition and fitness, transformed my health, and lost over 50 pounds.

In just 14 months, I went from couch-bound to completing my first Ironman triathlon at 50 years old. This was a testament to the power of nutrition, perseverance, and a willingness to change.

That solution led me to network marketing and a way to make a difference in the world. 

Network Marketing Saved Me—But Not Without Challenges

Discovered My ADHD at Age 65

I had been in network marketing for 15 years before I discovered my ADHD. When I finally stumbled upon it for the first time in my life answered a lot of "Why" questions for me.

Why was so accident prone? Why did it take me so long to get things done? Why was I so distracted all the time? Why was I hooked on mindlessly chasing the bling ? Where did I get my creativity from?

Network Marketing gave me a platform to share my story, help others, and achieve financial freedom and it helped me overcome the negative effects of ADHD.

Using social media to market, I hit $1 million in earnings in just 5 years. But when Facebook changed its algorithm, everything crumbled.

  • I faced rejection I wasn’t prepared for
  • My team quit
  • My income plummeted
  • Depression set in

At my lowest point of depression—2 enrollments from 349 cold messages—I knew there had to be a better way.

That’s when I discovered the power of a distraction free way to enroll others and eliminate rejection by using proven marketing frameworks.

Why I Do What I Do

Today, I wake up driven by a mission:

To teach ADHD network marketers how to build a business to provide an abundant life for them and their team members.

I know the pain of rejection and the heartbreak of seeing team members quit. I also understand the challenges distractions create.

I also know the joy of helping others succeed, watching them reclaim their self worth, gain wisdom, health, and be grounded in their dreams.

My Unique Approach

Through The Magic Profit Funnel™ and proven frameworks, I help ADHD network marketers:

  • Automation leads to far less distractions
  • Attract leads without rejection
  • Enroll 3-7 new customers/distributors per week
  • Build systems that scale to 6-figures with as little as 4 hours of focused effort per week
  • Transform their health and energy for sustained success

Relatable, Resilient, and Real

Finishing the Hawaii Ironman, The World Championships 
​Age 59

I’m not just an ADHD marketer—I’m someone who’s lived the struggle:

  • ADHD and Rejection Sensitivity Dysphoria (RSD): I’ve battled rejection head-on and found ways to thrive without distraction.
  • 15x Ironman Finisher: I believe in doing hard things to push limits and inspire growth.
  • Family First: As a husband, father, and caretaker to my wife battling Parkinson’s, I know the value of time, health, and freedom..
  • Personal Growth: Constant study and becoming the best in the world at something.

What Makes Me Different?

I’ve built my success on five core values:.

  • Empathy: I’ve lived with distraction, and I’m here to guide you without judgment.
  • Authenticity: No hype, no spam—just real strategies that work.
  • Service: I succeed by helping you build a business to live an abundant life.
  • Credibility: I've spent over $40,000, attended over 500 hours of training, and read 43 books since 2020 on marketing, ADHD, and success to educate myself.
  • I Will Never Quit: I was blessed with the resilience gene, perhaps strengthened because I had to go extra mile with ADHD to succeed in sport, business, and life. 

Some Success Stories

We were the definition of a struggling networker – living in Whit’s mom’s basement with two young boys, barely able to afford bread. From AMF, we learned how to quickly rank advance and become #1 enrollers and we haven’t had to cold prospect a single person – online or offline – in 3 years.

Whit & Cari Higham

I was able to become a top producer within 9 months of getting started with my company, hit the top rank in the 9 months after that and now my team has grown to 15,000 reps. The best part is that I’ve gotten these results without actively prospecting a single person.

Bec Sadek

I Rank Advanced 5 Times in 8 Months, I'm Now at the #4 Rank in My Company and My Team Has Grown to 4,178, Built 100% on Social Media
I’ve been able to build a global team of over 4,200 people - 100% on Social Media! I’ve created a business which has multiple streams of income, earned well over 6-figures, built a massive following on social media and written a best selling book. I’m so grateful!

Helen Martin