After hitting millionaire status, I thought I had it made

Then I was hit between the eyes with a hammer….

Facebook changed their algorithm and people quit contacting me

I’m a huge introvert with ADHD that has ‘RSD'

(Rejection Sensitivity Dysphoria)

My wife developed Parkinson’s disease and I had to become her caregiver

Health insurance doesn’t cover Parkinson’s very much. We needed more income, but network marketing was drying up and my weekly checks were going backward

The changed Facebook algorithm re-introduced AUTOMATIC rejection into recruiting

Can’t quit now though

Bought another top trainer’s Little Black Book of Scripts

I had to approach random strangers and strike up a conversation

Do you know how hard it is for an introvert to talk to random strangers?

It sucks

I called this my “Spammy Grocery Store Script Method”

After three months and 143 contacts…

Building relationships with people I really didn’t like…

Two people joined my team

Results: 4 months

Contacted: 349 people

Two Joined

Success rate: 0.06%

Rejection rate: 99.4%

Depression rate: 100%

I felt rather betrayed by the profession and how they teach us to recruit

So what did I do?

Went outside of our profession for answers….

It’s kind of a joke that our profession is called Network “Marketing”

Marketing is not taught….

I think a better term would be Network Non-Marketing

Selling isn't taught either (that's weird to me)…

Posting random things on social media without a plan isn’t marketing

It’s just plain ineffective and a waste of precious time

Sure, personal development is taught

Why?

Now, leads raise their hand wanting what I have

They want to join with me and buy my products

I don’t have to prospect to do it

ZERO REJECTION

In a 10th of the TIME

That’s the power of “real” marketing

I finally could see how my “spammy prospecting mistakes” killed any chance for me to regrow my team

My Instagram channel grew from 2,000 followers to close to 180,000 in 10 months (IG @michael.c.lantz)

My lead pool grew from the measly 342 email addresses….

To over 7,600

About 2,000 – 4,000 leads are added to my list each quarter

Now, enrollments are increasing at a rate I’ve never had in 18 years

I’m not some attraction magnet like many of the young energetic beautiful women in my company

I’m a 68-year-old gray hair former ‘Very introverted’ CPA with ADHD who has the lifestyle of a caregiver

But guess what?

There are only 2 top leaders in my company (both beautiful young ladies) with more followers than I have

The “contact 20 per day” and make a “list of 100 family and friends” and the feeling of being “inauthentic”

I actually think that strategy was so my upline felt better about themself

Honestly, my upline never did what they are asking me to do...

I sleep at night now instead of lying awake with a heavy chest of worry

Stress was real. Having to go into debt to pay for my wife’s Parkinson’s needs was scary

Debt never sleeps

Knowing I needed leads but didn’t know how to find them without rejection

Or where to get them from

It took a ton of time to go to meetings, have home parties, or networking events. As an introvert, I never liked being around a lot of people anyway

I’m not frustrated now like I used to be when my leaders checked out and team quit duplicating

Marketing is duplicable!

I don’t feel stuck anymore either!

I have time for me now. It’s hard to be a caregiver and seemed to be a constant worry and feeling that the needs of others are more important that my own

My fitness and energy level are improving because I have time for me now

There were 3 major things I needed to do to get past all this

They are:
1) I needed to add value to a narrow niche,
2) Use digital delivery methods, and
3) Get a mentor who actually helped me

So what does this mean?

Well, you can already see that adding value to a narrow niche and serving them will bring followers to you wanting what you have

But you can’t just give any random value

It needs to help them solve their unique and specific problems

You can’t be everywhere at once, but you can get close with digital delivery

This marketing never sleeps even when you do

I will show you how in Part 2 and I’ll show you how to collect your own email addresses from people who want what you have in Part 3

This will help you really market and create a true asset, your email list, BUT it will also make it more efficient at helping you get more enrollments in way less time

We already know that email subscribers are a warm market that convert to enrollments

(This way of marketing; gaining new email subscribers from targeting their needs, is far more effective)

So does that all make more sense so far?

Be sure to click that link above to not miss out on this bonus

While you wait for the next part of the series, I want to ask you a question:

Can you see the importance of digital and REAL “Marketing” now? (not network non-marketing)

It makes far more sense to help you grow your lead pool and gain enrollments, instead of spinning your wheels finding the needle in a haystack with rejection with slow one-on-one methods

If yes, then what type of network marketing leader are you? One who values their time? Wants to effectively help others grow? To build a large duplicable team?

If no, then let me know why? Why don't you think digital REAL marketing is the most effective method to grow your list of leads and audience while you sleep?

Also be aware...

I want to create the VERY BEST learning experience for you

So if you have any questions that you want me to cover, let me know in the comments and I'll add it into the content series for you